A working iOS app, our own backend, and a handful of people who walk further than they used to because of it.
Fitness apps are good at measuring and bad at making anyone come back. A step counter asks you to care about a number that resets every night. Most people stop caring within a month.
We replaced the number with something people already understand without being taught: a place that is yours, and someone who can take it. The walk is unchanged. The reason to take it is not.
The map is a grid of hexagons roughly 150 metres across. Walk through one and it fills with your colour. A cell belongs to whoever passed through it last, so your street is yours only until a neighbour goes out.
Losing a cell is a notification, and getting it back is one walk. That loop needs no reminder to fire.
Clans colour districts together. Retention through other people is cheaper than retention through streaks.
Territory only matters against people nearby. Growth is dense and neighbourhood-shaped, not thinly global.
Published on the App Store.
Product and engineering. Built the iOS app, the watch app, the backend and the anti-cheat.
Community and communications. Brings the first users in and talks to them — the half of this that code cannot do.
Happy to show the app running, walk through the mechanics live, or answer anything about how it is built.